The iconic Jeopardy! Title we know today first and is likely derived from a phototype face known as, perhaps the same source as, one of URW++’s many digitizations from the film font era. The program fills more screen and airtime with type than any other TV show in the US, and the effectiveness of that type is crucial to the success of the game.įirst, that wacky logo. The quiz game show is a great typographic test case.